The Audi Midtown dealership is the Canadian flagship ‘terminal’ in the world-wide development of a new image for Audi engineering and customer service. At the intersection of Highway 401 and the Don Valley Parkway/Highway 404, the building will be a prominent icon seen by hundreds of thousands of vehicles each week.
This seven storey building is comprised of two showrooms, one on the ground level and a two-storey showroom on the second floor. Service reception and ‘quick’ service bays are located on the ground level. Customer areas are on the second floor and an open mezzanine above, where the Audi Exclusive functions are located as well as the vehicle handover area. Administrative functions are on the third floor. The main service bays are located on the fourth floor with vehicle parking and storage located on the upper levels. A helical ramp connects all levels from ground to fifth, with a straight ramp connecting the upper parking floors.
The many diverse functions are housed in a simple rectilinear form arranged on the site to take best advantage of views from the highways and from the neighbouring commercial areas. The standard Audi terminal cladding—a custom corrugated, perforated metal profile—is used in combination with curtainwall for the showrooms and several backing elements that create degrees of transparency and opacity for the various program functions, creating a dynamic image for Audi, both day and night, at this significant Toronto location.